Offer
Offer unlocked
A limited offer, opened with one tap.
Open
01 · Embed
Tone ID
A campaign is assigned a silent code and mixed into approved audio.
Cultural Signal Intelligence
Turn the sound you already play into action.
A silent signal in your audio lets opted-in phones open your offer, link, or message, and shows you who acted.
- Reach your audience in a new way
- No new hardware
- Measurable and consent-based
Source / Existing audio
Store speaker
Football
Basketball
Concert PA
Live gaming
Tone / Inaudible
Phone / Action
Listener on
Offer
Bonus unlocked
A limited offer, opened with one tap.
OpenReward
Fan reward
A drop for fans in the arena.
OpenContent
Exclusive content
A video, track, or page for people in the room.
OpenLive
Round-by-round drop
A reward timed to the bell, for fans watching live.
Open
Use cases
Retail
Live events
Broadcast
Apps
Gaming
Product
Hear. Act. Measure.
The public story is simple. A tone the ear cannot hear behaves like a QR code the camera never has to find. The destination can change after the campaign ships.
Hear
An inaudible GhostTones signal is mixed into a broadcast, venue PA, stream, or store bed. No new hardware. It plays through speakers you already have.
Act
A phone that has opted in — via a partner app or a web listener — hears the tone and can unlock an offer, check-in, vote, or page. Detection never acts for the user.
Measure
Each consented event maps what the audience heard to what they did next. Audio becomes an attributable channel instead of an unmeasured one.
Outcome
It’s all about traffic and conversion.
Opted-in phones turn audio moments into actions you can count — foot traffic, taps, offers redeemed, and the campaigns that actually moved people.
How it works
Five steps. Nothing hidden.
A short path from a Tone ID to a dashboard. Each step is opt-in and every action is counted.
02 · Speaker
Existing sound
The tone rides a stadium PA, TV spot, livestream, or in-store bed. No extra boxes.
03 · Phone
Detect
An opted-in app or web listener hears only the signature — not the room, not the conversation.
04 · Offer
Action
The resolver maps that ID to a destination the partner controls. The user still has to tap.
05 · Dashboard
Measure
Consented events land as attribution: heard → acted, by venue, window, and campaign.
Who uses GhostTones
Agencies run it for clients. Businesses run it themselves.
You do not have to be a venue or a network. If you already have speakers and an audience, you can put a tone in the audio and measure what happens next.
Agencies
Use our tone on client work.
Add a tone to the audio in client campaigns. You embed, audiences opt in, you report.
- Use it across client campaigns, from one spot to a full flight.
- One Tone ID per campaign, offer, or store. Change the destination after it ships.
- Recap-ready measurement: who opted in, what they did, which moment worked.
Brands & retail
Come use the technology.
A store, a restaurant, a brand, or a media property can run GhostTones without an agency in the middle. In-store music, a livestream, or a commercial carries the tone. Opted-in phones open the offer you set.
- Retail: aisle or door audio triggers a loyalty tap, a receipt offer, or a pickup.
- Brands: a spot or a stream becomes a measurable action, not just a play count.
- You stay the operator. We supply the tone, the listener, and the dashboard.
Use cases
Works anywhere you have sound.
The same tone works in any room with speakers. Opted-in phones act, and you see the results by place, time, and campaign.
Retail
Store audio can carry a tone shoppers cannot hear. Opted-in phones open a loyalty tap, a receipt offer, or a pickup at the aisle or door.
Live events
A PA system the crowd already hears can carry the signal. Opted-in phones open a merch drop, a check-in, or a sponsor action in the moment.
Broadcast
A TV spot or live feed can carry the tone. Opted-in phones open a second-screen offer, a poll, or a companion page.
Apps
Add a listener to an app your audience already uses, so audio moments can open in-app offers, content, or messages.
Gaming
Game or stream audio can carry the tone. Opted-in phones open a reward, a companion action, or a partner offer.
FAQ
Three honest answers.
Do I need hardware?
No new hardware. GhostTones works through existing speakers — stadium PA, broadcast chain, livestream, or store audio. What you do need is a listener on the phone side: a partner app or a web listener that the audience has opted into. We do not claim “no apps to build.”
Is this tracking?
No. Every trigger is consent-based. Detection listens only for our tone signatures. It does not record conversations or ambient audio, does not run without permission, and does not identify a person to an advertiser. Brands receive aggregated engagement, not identities. See Privacy & Consent.
Do audiences need an app?
A phone has to be able to hear the tone. That means an opted-in listener — shipped inside a partner app, or as a web listener the audience opens on purpose. There is no silent background harvest. If the listener is not there, the tone does nothing, which is the point of consent.
Founders.
GhostTones was founded by operators who treat audio as a performance channel, not a vibe.
Founder & CEO
Curtis Bunce
Operating strategy, commercialization, partner development, and go-to-market. Focused on turning an invisible trigger into deployments venues, brands, and media teams can actually run.
Founder & CSO / Director of Partnerships
Jerard Reid
Opens and runs partner relationships across media, venues, and distribution. Production and creative execution that puts GhostTones activations into real environments without making the client wear our brand.
Founder & CTO / IP Director
Tom Webster
Patents, signal architecture, and the IP GhostTones runs on. He is the pilot contact for technical and licensing questions.
Book a Pilot
Tell us the room, the audience, the outcome.
We'll map how GhostTones can support your venue, brand, agency, or retail activation.
Start Trial, $2.99
One-time $2.99 onboarding fee. GhostTones Tag trial license.